{"id":12003,"date":"2020-10-15T07:56:31","date_gmt":"2020-10-15T05:56:31","guid":{"rendered":"https:\/\/whatthefun.fr\/blog\/prada-hybrid-activation\/"},"modified":"2026-10-05T17:02:34","modified_gmt":"2026-10-05T15:02:34","slug":"prada-hybrid-activation","status":"publish","type":"post","link":"https:\/\/whatthefun.fr\/en\/blog\/prada-hybrid-activation\/","title":{"rendered":"Prada Hybrid Activation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prada entrusted us with the development of its <a href=\"https:\/\/whatthefun.fr\/en\/?page_id=1544\">hybrid photo booth<\/a> for its Pop-Up Store at Printemps. <\/p>\n\n<p class=\"wp-block-paragraph\">In-store experience:<\/p>\n\n<p class=\"wp-block-paragraph\">At the Pop-Up Store at Printemps, stickers with a QR code are placed to bring the Prada photo booth to life in the store.<\/p>\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the customer journey:<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; the customer scans the QR code, which opens the online photo platform<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; They take a photo <\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; They choose the desired background video<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; the application creates the mini video <\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; the customer downloads their video and shares their experience on Instagram, TikTok, Facebook, Snapchat <\/p>\n\n<p class=\"wp-block-paragraph\">Digital experience:<\/p>\n\n<p class=\"wp-block-paragraph\">Prada sent its customer file the link to the digital photo experience so that customers could complete it from home. The customer journey is identical to the in-store experience.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n<div class='blocs bloc_gauche_droite gauche'><div class='column_1_2'><div class='content'><p>This type of virtual platform can be complemented by a Quiz, a Digital Mosaic, or the Giftbox.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/whatthefun.fr\/?page_id=1544\">The virtual Photo Booth<\/a> also works in video or GIF capture mode.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div><\/div><div class='column_2_2'><div class=\"swiper-container my-slider  medias-gab-anim gab-post\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"video-container iframe-out\"><iframe src=\"https:\/\/player.vimeo.com\/video\/468161257\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"swiper-pagination\"><\/div><\/div><\/div><\/div>\n<p class=\"wp-block-paragraph\">Have a project or concept to develop? Contact us! <br\/><br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prada entrusted us with the development of its hybrid photo booth for its Pop-Up Store at Printemps. In-store experience: At the Pop-Up Store at Printemps, stickers with a QR code are placed to bring the Prada photo booth to life in the store. Here&#8217;s the customer journey: &#8211; the customer scans the QR code, which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[195],"tags":[],"dipi_cpt_category":[],"class_list":["post-12003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-references-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada Hybrid Activation - What The Fun<\/title>\n<meta name=\"description\" content=\"Hybrid digital activation, virtual photo booth, retail experience, web application\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatthefun.fr\/en\/blog\/prada-hybrid-activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada Hybrid Activation - 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