{"id":12254,"date":"2021-04-15T12:40:49","date_gmt":"2021-04-15T10:40:49","guid":{"rendered":"https:\/\/whatthefun.fr\/blog\/hybrid-activation\/"},"modified":"2026-10-05T17:06:48","modified_gmt":"2026-10-05T15:06:48","slug":"hybrid-activation","status":"publish","type":"post","link":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/","title":{"rendered":"Hybrid Activation"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>The Brief:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">How can we create interaction between the public and a brand during Easter celebrations, given current health restrictions?<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class='blocs bloc_gauche_droite gauche'><div class='column_1_2'><div class='content'><p>The city of Mulhouse wanted to offer activities at various points in the city and provide prizes (chocolates) to all participants.<\/p>\n<p>We therefore designed a journey with QR codes, where each of the 5 steps triggered a different activation. All steps had to be validated to win the prize.<\/p>\n<p>The entire web app was custom-developed for the client.<\/p>\n<\/div><\/div><div class='column_2_2'><div class=\"swiper-container my-slider  medias-gab-anim gab-post\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"video-container iframe-out\"><iframe src=\"https:\/\/player.vimeo.com\/video\/536335384\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"swiper-pagination\"><\/div><\/div><\/div><\/div>\n<p class=\"wp-block-paragraph\"><strong>Step 1: Registration on the web app<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Registration with first name + email<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Step 2: The Virtual Photo Booth <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatthefun.fr\/en\/?page_id=1544\">The virtual Easter photo booth<\/a> with custom filters in Easter colors; the photo was automatically downloaded to the smartphone.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Step 3: &#8220;Catch the Easter Eggs&#8221; Game<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The &#8220;Catch the Eggs&#8221; game, where participants had to collect as many eggs as possible within a time limit.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Step 4: The Quiz<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The Easter Quiz with multiple-choice answers.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Step 5: The Digital Maze Game<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">A maze game where we had to guide the rabbit to find the eggs.<\/p>\n\n<p class=\"wp-block-paragraph\">Once all steps were validated, the participant opened the Easter surprise and received an email with a code.<\/p>\n[et_pb_section global_module=&#8221;2677&#8243;][\/et_pb_section]\n<p class=\"wp-block-paragraph\">They entered their code on their smartphone, which revealed the 6 different available prizes (6 local businesses partnered in the operation; promoting the local economy was very important for the city).<\/p>\n\n<p class=\"wp-block-paragraph\">This scenario was developed with the client. We can create one with you that will meet your objectives (drive-to-store, product promotion, experience gamification)!<\/p>\n\n<p class=\"wp-block-paragraph\">We can help you showcase your product through gamification and offer a unique experience to your customers for your pop-up store, boutique, or shopping mall.<\/p>\n\n<p class=\"wp-block-paragraph\">Press coverage for the client <\/p>\n\n<p class=\"wp-block-paragraph\">The newspaper <a target=\"_blank\" href=\"https:\/\/www.lalsace.fr\/culture-loisirs\/2021\/04\/04\/diaporama-une-chasse-aux-oeufs-2-0-a-mulhouse\">L&#8217;Alsace<\/a> <\/p>\n\n<p class=\"wp-block-paragraph\">Article in <a target=\"_blank\" href=\"https:\/\/www.dna.fr\/insolite\/2021\/04\/05\/a-mulhouse-une-course-aux-oeufs-digitale\">DNA<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=eventexperience&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#eventexperience<\/a><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=brandactivation&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#brandactivation<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=hybrid&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#hybrid<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=evenement&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#event<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=liveexperiences&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#liveexperiences<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=webapp&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#webapp<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=animation&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#animation<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=p%C3%A2ques&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#easter<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=event&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#event<\/a><br\/><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=mairiedemulhouse&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#mairiedemulhouse<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=qrcode&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#qrcode<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=quiz&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#quiz<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=gamification&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6787992410753441792\" target=\"_blank\" rel=\"noopener\">#gamification<\/a> #brandactivation#webapp#qrcode#mulhouse<\/p>\n[et_pb_section global_module=&#8221;2673&#8243;][\/et_pb_section]\n<p class=\"wp-block-paragraph\"><br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Brief: How can we create interaction between the public and a brand during Easter celebrations, given current health restrictions? Step 1: Registration on the web app Registration with first name + email Step 2: The Virtual Photo Booth The virtual Easter photo booth with custom filters in Easter colors; the photo was automatically downloaded [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[195],"tags":[],"dipi_cpt_category":[],"class_list":["post-12254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-references-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hybrid Activation - What The Fun<\/title>\n<meta name=\"description\" content=\"We designed a journey featuring QR codes, where each of the 5 steps triggered a unique activation. All steps had to be completed to win the prize.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hybrid Activation - What The Fun\" \/>\n<meta property=\"og:description\" content=\"We designed a journey featuring QR codes, where each of the 5 steps triggered a unique activation. All steps had to be completed to win the prize.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/\" \/>\n<meta property=\"og:site_name\" content=\"What The Fun\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatthefunFilmBook\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T10:40:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T15:06:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatthefun.fr\/wp-content\/uploads\/2021\/04\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1129\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wtf_France\" \/>\n<meta name=\"twitter:site\" content=\"@wtf_France\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/\"},\"author\":{\"name\":\"Adrien\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#\\\/schema\\\/person\\\/e37494c37eb2a36c33c256b3eeee1f41\"},\"headline\":\"Hybrid Activation\",\"datePublished\":\"2021-04-15T10:40:49+00:00\",\"dateModified\":\"2026-10-05T15:06:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/\"},\"wordCount\":234,\"image\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatthefun.fr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg\",\"articleSection\":[\"References\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/\",\"url\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/\",\"name\":\"Hybrid Activation - What The Fun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatthefun.fr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg\",\"datePublished\":\"2021-04-15T10:40:49+00:00\",\"dateModified\":\"2026-10-05T15:06:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#\\\/schema\\\/person\\\/e37494c37eb2a36c33c256b3eeee1f41\"},\"description\":\"We designed a journey featuring QR codes, where each of the 5 steps triggered a unique activation. All steps had to be completed to win the prize.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatthefun.fr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg\",\"contentUrl\":\"https:\\\/\\\/whatthefun.fr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg\",\"width\":1129,\"height\":721},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/hybrid-activation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/what-the-fun\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hybrid Activation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/\",\"name\":\"What The Fun\",\"description\":\"Animations innovantes et digitales pour vos \u00e9v\u00e9nements\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#\\\/schema\\\/person\\\/e37494c37eb2a36c33c256b3eeee1f41\",\"name\":\"Adrien\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hybrid Activation - What The Fun","description":"We designed a journey featuring QR codes, where each of the 5 steps triggered a unique activation. All steps had to be completed to win the prize.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/","og_locale":"en_US","og_type":"article","og_title":"Hybrid Activation - What The Fun","og_description":"We designed a journey featuring QR codes, where each of the 5 steps triggered a unique activation. All steps had to be completed to win the prize.","og_url":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/","og_site_name":"What The Fun","article_publisher":"https:\/\/www.facebook.com\/WhatthefunFilmBook\/","article_published_time":"2021-04-15T10:40:49+00:00","article_modified_time":"2026-10-05T15:06:48+00:00","og_image":[{"width":1129,"height":721,"url":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2021\/04\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg","type":"image\/jpeg"}],"author":"Adrien","twitter_card":"summary_large_image","twitter_creator":"@wtf_France","twitter_site":"@wtf_France","twitter_misc":{"Written by":"Adrien","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/#article","isPartOf":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/"},"author":{"name":"Adrien","@id":"https:\/\/whatthefun.fr\/en\/#\/schema\/person\/e37494c37eb2a36c33c256b3eeee1f41"},"headline":"Hybrid Activation","datePublished":"2021-04-15T10:40:49+00:00","dateModified":"2026-10-05T15:06:48+00:00","mainEntityOfPage":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/"},"wordCount":234,"image":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/#primaryimage"},"thumbnailUrl":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2021\/04\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg","articleSection":["References"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/","url":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/","name":"Hybrid Activation - What The Fun","isPartOf":{"@id":"https:\/\/whatthefun.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/#primaryimage"},"image":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/#primaryimage"},"thumbnailUrl":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2021\/04\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg","datePublished":"2021-04-15T10:40:49+00:00","dateModified":"2026-10-05T15:06:48+00:00","author":{"@id":"https:\/\/whatthefun.fr\/en\/#\/schema\/person\/e37494c37eb2a36c33c256b3eeee1f41"},"description":"We designed a journey featuring QR codes, where each of the 5 steps triggered a unique activation. All steps had to be completed to win the prize.","breadcrumb":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/#primaryimage","url":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2021\/04\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg","contentUrl":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2021\/04\/440B677E-63AF-4E63-A6FE-C37301E7FD1D.jpg","width":1129,"height":721},{"@type":"BreadcrumbList","@id":"https:\/\/whatthefun.fr\/en\/blog\/hybrid-activation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/whatthefun.fr\/en\/what-the-fun\/"},{"@type":"ListItem","position":2,"name":"Hybrid Activation"}]},{"@type":"WebSite","@id":"https:\/\/whatthefun.fr\/en\/#website","url":"https:\/\/whatthefun.fr\/en\/","name":"What The Fun","description":"Animations innovantes et digitales pour vos \u00e9v\u00e9nements","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatthefun.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/whatthefun.fr\/en\/#\/schema\/person\/e37494c37eb2a36c33c256b3eeee1f41","name":"Adrien"}]}},"_links":{"self":[{"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/posts\/12254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/comments?post=12254"}],"version-history":[{"count":1,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/posts\/12254\/revisions"}],"predecessor-version":[{"id":12256,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/posts\/12254\/revisions\/12256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/media\/12255"}],"wp:attachment":[{"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/media?parent=12254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/categories?post=12254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/tags?post=12254"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=12254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}