{"id":12433,"date":"2026-02-06T17:30:55","date_gmt":"2026-02-06T16:30:55","guid":{"rendered":"https:\/\/whatthefun.fr\/blog\/the-interactive-hybrid-experience\/"},"modified":"2026-10-05T17:10:45","modified_gmt":"2026-10-05T15:10:45","slug":"the-interactive-hybrid-experience","status":"publish","type":"post","link":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/","title":{"rendered":"The Interactive Hybrid Experience"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">WHAT THE FUN X MEETIC<\/h2>\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/whatthefun.fr\/wp-content\/uploads\/2026\/02\/whatthefun_Experience_Hybride_Interactive_Buzzer_Digital_Mirror-768x1024.jpeg\" alt=\"\" class=\"wp-image-10305\" style=\"aspect-ratio:1;object-fit:cover;width:485px;height:auto\"\/><\/figure>\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>A Closer Look at Love Engineering in a Phygital Immersion<\/strong>!<\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-black-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-1 wp-block-paragraph\"><strong>When the world of dating meets the digital realm, it creates a memorable Interactive Hybrid Experience. <\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-black-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-2 wp-block-paragraph\"><strong>For Meetic, the agency <a href=\"https:\/\/whatthefun.fr\/en\/the-agency\/\">What The Fun<\/a> designed and produced a three-step immersive journey from start to finish, transforming an emotional quest into a precise technical experience.<\/strong><\/p>\n<\/blockquote>\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Our mission? To create an invisible bridge between physical action and digital reaction to engage the audience at the heart of the brand&#8217;s identity. <\/p>\n<\/blockquote>\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>A 3-Step Journey: The Power of the Interactive Hybrid Experience.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">We envisioned an ecosystem where every interaction was developed in-house to ensure total fluidity and personalization.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The Evaluation:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It all begins with a <strong>personalized quiz<\/strong>, developed by us. Participants select the four fundamental criteria for their search for love. The technical tour de force lies in the physical transition: the participant &#8220;sacrifices&#8221; one of their four chosen criteria, and our system instantly generates and <strong>prints a physical photo<\/strong> of the rejected criterion. This is the first point of contact where the digital takes physical form.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The Liberating GIF:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The journey continues with a powerful symbolic action: destroy to move forward. The participant inserts their photo into a shredder. <a href=\"https:\/\/whatthefun.fr\/en\/animations\/gif-booth\/\">Our <strong>GIF BOOTH<\/strong><\/a> captures this moment. The content is immediately available via SMS, Email, or QR Code, illustrating our expertise in real-time connectivity and social sharing.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The Introspection:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The final step confronts the participant with themselves in front of our <strong>Digital Mirror<\/strong>. To navigate this introspection, we integrated a <strong>physical buzzer directly connected to the screen interface<\/strong>. This hardware\/software control device allows for tactile and playful navigation, forcing user engagement to the heart of the experience.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/whatthefun.fr\/wp-content\/uploads\/2026\/02\/whatthefun_EXPERIENCE-HYBRIDE-INTERACTIVE_BORNE-GIF-768x1024.jpeg\" alt=\"\" class=\"wp-image-10353\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Why choose What The Fun&#8217;s Phygital expertise?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">We build <strong>interactive hybrid experiences<\/strong> that leave a lasting impression.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom design:<\/strong> From quiz development to data flow management, we created everything in-house.<\/li>\n\n\n\n<li><strong>Total personalization:<\/strong> Every interface and element is fully customized for complete immersion at the heart of your brand.<\/li>\n\n\n\n<li><strong>Technical mastery:<\/strong> We connect physical elements to complex digital solutions for a 100% fluid journey.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Do you have an XXL project?<\/strong> <a href=\"https:\/\/whatthefun.fr\/en\/the-agency\/\">What The Fun<\/a> transforms your concepts into interactive realities from start to finish.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT THE FUN X MEETIC A Closer Look at Love Engineering in a Phygital Immersion! When the world of dating meets the digital realm, it creates a memorable Interactive Hybrid Experience. For Meetic, the agency What The Fun designed and produced a three-step immersive journey from start to finish, transforming an emotional quest into a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[197],"tags":[],"dipi_cpt_category":[],"class_list":["post-12433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concepts-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Interactive Hybrid Experience - What The Fun<\/title>\n<meta name=\"description\" content=\"What The Fun designed and produced a three-step immersive journey from start to finish for the Meetic Reset Club, a precise phygital experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Interactive Hybrid Experience - What The Fun\" \/>\n<meta property=\"og:description\" content=\"What The Fun designed and produced a three-step immersive journey from start to finish for the Meetic Reset Club, a precise phygital experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"What The Fun\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatthefunFilmBook\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-06T16:30:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T15:10:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatthefun.fr\/wp-content\/uploads\/2026\/02\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Johanna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wtf_France\" \/>\n<meta name=\"twitter:site\" content=\"@wtf_France\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johanna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/\"},\"author\":{\"name\":\"Johanna\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#\\\/schema\\\/person\\\/65d3da7e9b97d4151362289c938cd214\"},\"headline\":\"The Interactive Hybrid Experience\",\"datePublished\":\"2026-02-06T16:30:55+00:00\",\"dateModified\":\"2026-10-05T15:10:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/\"},\"wordCount\":364,\"image\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatthefun.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg\",\"articleSection\":[\"Concepts\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/\",\"url\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/\",\"name\":\"The Interactive Hybrid Experience - What The Fun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatthefun.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg\",\"datePublished\":\"2026-02-06T16:30:55+00:00\",\"dateModified\":\"2026-10-05T15:10:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#\\\/schema\\\/person\\\/65d3da7e9b97d4151362289c938cd214\"},\"description\":\"What The Fun designed and produced a three-step immersive journey from start to finish for the Meetic Reset Club, a precise phygital experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatthefun.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/whatthefun.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg\",\"width\":2880,\"height\":1620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/blog\\\/the-interactive-hybrid-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/what-the-fun\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Interactive Hybrid Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/\",\"name\":\"What The Fun\",\"description\":\"Animations innovantes et digitales pour vos \u00e9v\u00e9nements\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/whatthefun.fr\\\/en\\\/#\\\/schema\\\/person\\\/65d3da7e9b97d4151362289c938cd214\",\"name\":\"Johanna\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Interactive Hybrid Experience - What The Fun","description":"What The Fun designed and produced a three-step immersive journey from start to finish for the Meetic Reset Club, a precise phygital experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/","og_locale":"en_GB","og_type":"article","og_title":"The Interactive Hybrid Experience - What The Fun","og_description":"What The Fun designed and produced a three-step immersive journey from start to finish for the Meetic Reset Club, a precise phygital experience.","og_url":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/","og_site_name":"What The Fun","article_publisher":"https:\/\/www.facebook.com\/WhatthefunFilmBook\/","article_published_time":"2026-02-06T16:30:55+00:00","article_modified_time":"2026-10-05T15:10:45+00:00","og_image":[{"width":2880,"height":1620,"url":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2026\/02\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg","type":"image\/jpeg"}],"author":"Johanna","twitter_card":"summary_large_image","twitter_creator":"@wtf_France","twitter_site":"@wtf_France","twitter_misc":{"Written by":"Johanna","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/#article","isPartOf":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/"},"author":{"name":"Johanna","@id":"https:\/\/whatthefun.fr\/en\/#\/schema\/person\/65d3da7e9b97d4151362289c938cd214"},"headline":"The Interactive Hybrid Experience","datePublished":"2026-02-06T16:30:55+00:00","dateModified":"2026-10-05T15:10:45+00:00","mainEntityOfPage":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/"},"wordCount":364,"image":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2026\/02\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg","articleSection":["Concepts"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/","url":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/","name":"The Interactive Hybrid Experience - What The Fun","isPartOf":{"@id":"https:\/\/whatthefun.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/#primaryimage"},"image":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2026\/02\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg","datePublished":"2026-02-06T16:30:55+00:00","dateModified":"2026-10-05T15:10:45+00:00","author":{"@id":"https:\/\/whatthefun.fr\/en\/#\/schema\/person\/65d3da7e9b97d4151362289c938cd214"},"description":"What The Fun designed and produced a three-step immersive journey from start to finish for the Meetic Reset Club, a precise phygital experience.","breadcrumb":{"@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/#primaryimage","url":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2026\/02\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg","contentUrl":"https:\/\/whatthefun.fr\/wp-content\/uploads\/2026\/02\/whatthefun_EXPERIENCE_HYBRIDE_INTERACTIVE-animation-phygital-scaled.jpg","width":2880,"height":1620},{"@type":"BreadcrumbList","@id":"https:\/\/whatthefun.fr\/en\/blog\/the-interactive-hybrid-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/whatthefun.fr\/en\/what-the-fun\/"},{"@type":"ListItem","position":2,"name":"The Interactive Hybrid Experience"}]},{"@type":"WebSite","@id":"https:\/\/whatthefun.fr\/en\/#website","url":"https:\/\/whatthefun.fr\/en\/","name":"What The Fun","description":"Animations innovantes et digitales pour vos \u00e9v\u00e9nements","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatthefun.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/whatthefun.fr\/en\/#\/schema\/person\/65d3da7e9b97d4151362289c938cd214","name":"Johanna"}]}},"_links":{"self":[{"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/posts\/12433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/comments?post=12433"}],"version-history":[{"count":1,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/posts\/12433\/revisions"}],"predecessor-version":[{"id":12438,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/posts\/12433\/revisions\/12438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/media\/12434"}],"wp:attachment":[{"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/media?parent=12433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/categories?post=12433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/tags?post=12433"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/whatthefun.fr\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=12433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}