Digital Mirror – Mirror Photobooth

The mirror photobooth from What the Fun transforms the atmosphere of your corporate events. Placed at the heart of your corporate party, seminar, or trade show, this large-format device captures attention, generates engagement, and produces directly shareable content. Every interaction is personalized with your brand colors.

The What the Fun interactive mirror combines three entertainment modes that can be activated according to your goals: photo entertainment, interactive games, and virtual try-on in augmented reality. Each configuration is set up in advance with your team, installed on the day of the event by our technicians, and hosted by our team if you wish.

Mirror photobooth & connected selfie mirror

Your guests take their own photos in front of the large-format touchscreen, personalizing their shots with stickers, their digital signature, or elements of your visual identity. GIF, Boomerang, and green screen options are available depending on your program. Each photo is sent by email or shared directly on social media via a fully customizable interface.

Customized interactive games

The digital mirror becomes a full-fledged gaming station: your guests move in front of the screen and rack up points thanks to Kinect motion detection. The game is designed in advance with your brand guidelines. A format particularly suited for event gamification in shopping centers, points of sale, or activation parties.

Virtual dressing room and augmented reality makeup

Offer your guests a 2D or 3D virtual fitting mirror: outfits, accessories, lipsticks. The augmented reality visuals are superimposed in real-time on the participants. This format meets the needs of beauty, fashion, and lifestyle product launches—Clarins and Shiseido used the device during their activations.

A corporate mirror photobooth isn’t just a passing photo station. It’s a communication tool that produces measurable results during and after your event.

• High participation: the large-format screen visible from across the room attracts groups and generates spontaneous entertainment between colleagues or clients.
• Full branding: the mirror interface, photo frame, overlays, and sharing email are all adapted to your logo, colors, and brand message.
• Social media reach: instant sharing to Instagram, LinkedIn, or via email extends the visibility of your event beyond the guests present.
• Actionable data: each share records post-event metrics—volumes, participation times, most shared content.

The interactive mirror photobooth fits all B2B event formats. Its modular design allows it to be adapted to the constraints of each venue and program, both indoors and outdoors.

Company parties and corporate events

During parties, the digital mirror creates an autonomous entertainment space that frees up your official program. Your employees naturally gather there. Louis Vuitton, Amazon, and BPCE have already deployed the device during their Parisian events.

Product launch and brand activation

For a product launch, the personalized mirror photobooth links the experience to the brand message: interactive games in the product’s colors, virtual try-on of the range, or a branded souvenir photo. The device is custom-designed for the occasion.

Seminars and team building

Collective challenge format: teams competing on the game score, real-time leaderboard display, group photo at the end. A team building activity that strengthens cohesion without being limited to it.

Trade shows and animation booths

At a trade show, the interactive mirror transforms your booth into a point of attraction. It captures visitors, holds their attention, and generates interactions that your sales teams can follow up on. Huawei, Adobe, and Veolia have used it at large-scale professional events.

In its mobile configuration, the mirror photo robot moves among your guests and captures series of shots instantly displayed on the mirror interface. The result—spectacular content, immediate production—is particularly suited for influencer parties, galas, and high-end press activations.

Contact our team to evaluate the right configuration for your event.

More than 700 brands and companies have entrusted us with their event entertainment over ten years: Louis Vuitton, Chanel, BMW, Porsche, Samsung, L’Oréal, Shiseido, Disney, TotalEnergies, BCG, Amazon, YouTube, Paris 2024, Canal+, Sephora, Accor, Coca-Cola.