With the widespread adoption of remote work and remote internal events, our challenge is to offer our clients fun and unifying virtual experiences for their employees. Hybrid gamification is the ideal format to maintain your events. Purina wanted a game path centered on the brand’s values, accessible via a QR code.
The Brief
The goal is to create an experience to bring employees together, even remotely. Purina focused its communication around 5 strong values that are the brand’s DNA. The proposed games had to illustrate these values, with messages integrated between each game, and finally conclude the experience with a scoreboard for all participants.
Game Design
For the NUTRITION PROMISE, we designed a game where objects fall from the top of the screen; the user must click on as many “certified” symbols as possible and let the others fall. This is a visual way to symbolize the nutritional qualities of Friskies kibble.
For the QUALITY PROMISE, we staged a factory setting with a kibble production line. The user chooses their avatar: a cat or dog, then the game begins. They must avoid obstacles and collect as many packages as possible.
For the EXPERTISE PROMISE, we opted for the classic “Memory” game: the objective is to match as many identical pairs as possible.
At the end of the experience, the scoreboard is displayed!
A Hybrid Activation
Whether it’s a corporate event or a brand activation, the secret to a successful event is combining physical and virtual animation.
The hybrid format optimizes the inclusivity of your seminar, conference, or team building by allowing participation even for remote workers.
The Purina Experience in 2 Phases
1. Virtual
Participation in the game path accessible via a QR code.
Taking a remote selfie sent to an email address created for the occasion.
2. Physical
Photo Booth Installation. On-site employees take a photo alone or in a team. They then write their chosen values on the photo and display it on a cork board. Photos sent by email are also hung up.
Your Most Frequent Questions
Between the brief, developer design, and back-and-forth with your modifications, you should allow a minimum of 1 month for development.
We offer a catalog of games, but our teams can also create custom games. All games are customizable with your brand identity.
When we define the steps of your experience together, we add the fields you choose to complete: email, first name, last name, GDPR form. At the end of the service, we send you a summary table containing all this information.
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