For nearly a year, event activities have adapted to the health context by offering innovative remote solutions. For brands, organizing an event is an opportunity to promote a product to the general public and/or to unite their community around a unique experience and reach new customers. Online marketing must be clever and innovative. Here are the keys to an essential tool: digital brand activation.
1/ The smartphone, the new vector for the digital experience
From now on, the best way to reach consumers is through their smartphones. In 2019, more than 77% of French people owned a smartphone (2019 Digital Barometer, conducted in part by Arcep).
The challenge is therefore to provide the consumer with an original virtual experience that is easily accessible from their smartphone.
2/ App fatigue
Our smartphones are besieged by apps, and for the user, it is tedious to download an application for a temporary event. The solution is the WEB APP—a simple link is enough to bring the experience to life for the user. By opting for a web app, you optimize your participation rate and customer satisfaction.
3/ A unique experience
With the flow of content accessible online, the real challenge is to capture the user. First of all, you have to work on the format—how to inform in an original way. Communication around your experience is as important as the experience itself. In the digital world, you have to make an impact at every stage of the experience. Build your operation by breaking away from classic patterns. Our team supports you from the design to the realization of your experience centered on gamification and user engagement: TikTok Challenge, Contest, virtual Photo Booth, Digital Mosaic, online Quiz, Photo Challenge, Virtual Puzzle, personalized game, …
4/ A universe built on a web app
Captivate your prospects with a unique experience: the Virtual Zone. The user enters their personal information and enters the Virtual Zone (a kind of TV set) with a live broadcast. Using their finger, they navigate the set to discover activities. A TikTok challenge is offered, a game in which they must collect brand objects (bottle, t-shirt…), listen to or see exclusive content from your brand, etc.
We build the experience of your dreams without limiting your creativity.
5/ Drive to Store
While some brands bet everything on e-commerce, for others, Drive to Store remains a real priority. With online Brand Activation, you develop a Web to Store strategy to attract customers to your point of sale in a fun and innovative way by relying on digital tools (social networks, blog, emailing, etc.) to reach consumers.
Mechanics of our Web to Store experience GIFT BOX:
- You inform your customers of your operation via email or social networks by integrating a QR code that generates a unique code for each customer.
- The customer must then go to the store to test their code on a Safe. If their code is correct, the safe opens, revealing the prize from your activation.
This experience can also be envisioned as ALL DIGITAL.
With more than 9 years of experience in events, we have been one of the players in the development of digital in the design of brand activations. This expertise is the key to our mastery of the new remote events market. From the start of the health crisis, we adapted to support and advise you in the digitalization of your events.
We will remain faithful to your ideas to develop the Brand Activation adapted to your needs. Our expertise makes WHAT THE FUN the digital agency that combines CONSULTING, DEVELOPMENT, and EVENTS.
Johanna Sansano and Alexandre Brugny