Clarins new range launch with the Digital Mirror

For the “Sephora press day,” Clarins presented its new “myclarins” cosmetic range to influencers.

To liven up the booth, we were there with our Digital Mirror animation.

The concept: a custom interactive game featuring the myclarins visual identity.

The goal: catch different fruits, which are the natural ingredients in myclarins products.

Once the game is over, they strike a pose and a souvenir photo is printed. They can share it instantly by email.

The influencers enjoyed a fun digital experience with a souvenir photo of the moment.

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