For the launch of the BMW X2, ByMyCar Rivoli chose Digital Graffiti to offer its guests an unforgettable digital experience.
Each guest was able to customize the BMW X2 stencil on our giant screen using a real digital spray can and leave with their photo!
Guests watched a performance by a graffiti artist who created a work inspired by the BMW X2 on our Graffiti Wall.
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