Famous American tattoo artist Kat Von D (Katherine von Drachenberg) is launching her brand in every Sephora in France this Saturday, January 28. To ensure a successful launch, a massive training session took place at a famous Parisian hotel with all Sephora Beauty representatives.
Our Digital Mirror animation was part of the action. With our game app, beauty products “fell” from the mirror. Participants had to collect as many as possible in under 30 seconds! There were plenty of cheers and laughs. At the end of the game, one winner per region took home a set of her flagship products.
Let’s rock it!
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