The Brief:
How can we create interaction between the public and a brand during Easter celebrations, given current health restrictions?
The city of Mulhouse wanted to offer activities at various points in the city and provide prizes (chocolates) to all participants.
We therefore designed a journey with QR codes, where each of the 5 steps triggered a different activation. All steps had to be validated to win the prize.
The entire web app was custom-developed for the client.
Step 1: Registration on the web app
Registration with first name + email
Step 2: The Virtual Photo Booth
The virtual Easter photo booth with custom filters in Easter colors; the photo was automatically downloaded to the smartphone.
Step 3: “Catch the Easter Eggs” Game
The “Catch the Eggs” game, where participants had to collect as many eggs as possible within a time limit.
Step 4: The Quiz
The Easter Quiz with multiple-choice answers.
Step 5: The Digital Maze Game
A maze game where we had to guide the rabbit to find the eggs.
Once all steps were validated, the participant opened the Easter surprise and received an email with a code.
They entered their code on their smartphone, which revealed the 6 different available prizes (6 local businesses partnered in the operation; promoting the local economy was very important for the city).
This scenario was developed with the client. We can create one with you that will meet your objectives (drive-to-store, product promotion, experience gamification)!
We can help you showcase your product through gamification and offer a unique experience to your customers for your pop-up store, boutique, or shopping mall.
Press coverage for the client
The newspaper L’Alsace
Article in DNA
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