Prada entrusted us with the development of its hybrid photo booth for its Pop-Up Store at Printemps.
In-store experience:
At the Pop-Up Store at Printemps, stickers with a QR code are placed to bring the Prada photo booth to life in the store.
Here’s the customer journey:
– the customer scans the QR code, which opens the online photo platform
– They take a photo
– They choose the desired background video
– the application creates the mini video
– the customer downloads their video and shares their experience on Instagram, TikTok, Facebook, Snapchat
Digital experience:
Prada sent its customer file the link to the digital photo experience so that customers could complete it from home. The customer journey is identical to the in-store experience.
This type of virtual platform can be complemented by a Quiz, a Digital Mosaic, or the Giftbox.
The virtual Photo Booth also works in video or GIF capture mode.
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