Fashion Week is one of the most anticipated events in the fashion industry, where designers, models, celebrities, and fashion enthusiasts from around the world gather to discover the latest trends.
Beyond the fashion shows, photo activations have become an essential part of Fashion Week, offering participants unique and memorable experiences.
Explore the trendiest Fashion Week photo activations with What the fun, including the Glambot, 360° Selfie Activation, Vogue Booth, Neon Cage, and much more!
The Benefits of a Fashion Week Photo Activation
Photo activations are an essential element at Fashion Week events, offering participants a unique and memorable experience. These trendy activations allow guests to immerse themselves in the world of fashion and capture unforgettable memories. Whether through Star Wars©-inspired backdrops, “Wow effect” video booths, futuristic Vogue Booths, or dazzling Neon Cages, these activations offer a creative and innovative approach to immortalize special Fashion Week moments.
In addition to creating memorable souvenirs, these Fashion Week photo activations also allow participants to easily share their photos on social media, thereby amplifying event visibility and generating increased engagement.
Photo activations are an effective way to create a fun and entertaining atmosphere during Fashion Week, adding a touch of modernity and originality to this prestigious event.
The Different Activations Offered by What the fun for Fashion Week
Glambot: Capturing the Sparkle of Fashion Week
The Glam Cam or Glambot is a photo activation that has conquered the Fashion Week scene with its glamorous slow-motion effect. It captures videos that highlight fashion outfits and accessories with captivating elegance. Participants can pose in front of the Glambot and create unique visual content, moving slowly to reveal the details of their look.
Due to their aesthetic appeal, Glambot videos can go viral on social media, offering an opportunity to share one’s Fashion Week style with an added touch of glamour.

360° Selfie Activation: The Immersive Fashion Experience
The 360° Selfie activation is a photo activation that allows for the creation of 360-degree selfies, offering participants an immersive experience. They can pose in front of a camera setup that captures their look from all angles, creating interactive and original visual content. The 360° Selfie Activation allows participants to showcase every aspect of their outfit, from makeup details to accessories, for memorable Fashion Week souvenirs.

Vogue Booth: The Union of Fashion and Elegance
Discover the Vogue Booth, featuring Star Wars© backdrops and a “Wow effect” vogue video! Inspired by the Met Gala photo booth, this futuristic tunnel celebrates fashion and art. Through a series of effects, it creates a surreal and abstract representation of celebrities posing in this iconic booth. The final result is a dynamic work of art capturing the very essence of the Met Gala in a fascinating and intriguing way. The black box activation is sure to inspire your guests with its unique ambiance and avant-garde aesthetic.

Neon Cage: The Fusion of Fashion and Luminous Art
The Neon Cage is a photo activation that combines fashion and luminous art to create unique and futuristic images. Participants can pose in a neon cage, surrounded by colorful and vibrant lights, creating striking images that stand out during Fashion Week. The Neon Cage offers an opportunity to merge the creativity of fashion with the originality of luminous art, for captivating visual memories.

What the fun, your agency specializing in innovative and digital activations, offers the trendiest photo activations, such as the Glambot, 360° Selfie Activation, Vogue Booth, Neon Cage, and more, to provide a unique and memorable photo experience during Fashion Week. Don’t forget to capture your own style with flair and originality for unforgettable Fashion Week memories!