What The Fun offers original and interactive activations for your new product launch. The chosen strategy will directly impact sales and your brand content. To capture consumer attention and build brand awareness, you need to implement the right actions. The activations created for these occasions play an active role in your marketing and brand image.
Trade shows are an ideal environment to support a product launch: a high concentration of qualified prospects, a discovery-oriented context, and brand visibility. Discover our trade show activations to maximize the impact of your booth setup.
Why organize a product launch?
A new product launch is a major milestone in a company’s life. It’s the time to introduce your product to the public and put it in the spotlight. Organizing a product launch is also an excellent way to promote your company and build your brand content. Finally, you will strengthen or create new bonds with your customers and prospects.
There are various ways to organize a product launch. For example, you can host a party, a conference, a presentation, or a demonstration. You can also organize a virtual launch.
Properly preparing your product launch is essential. Here are a few tips to help you succeed:
- Clearly define your objective. What is your goal? Do you want to build brand awareness? Promote a new product? Drive people to buy your product? Defining your objectives is crucial for deciding on your marketing strategy.
- Choose the right time. The timing of the launch is very important. You should choose a time when you are sure people will be available and interested in what you have to offer.
- Prepare your speech carefully. The speech and the chosen talking points are vital for your marketing strategy and the messages you want to convey. This speech must be clear, concise, and persuasive. It should always be tailored to the audience you are addressing.
- Pay attention to the details. Organization and logistics must be planned down to the smallest detail. Also, consider providing swag or gifts for guests so they remember your company and your new product.
By following these tips, you will be able to organize a successful product launch.
Our activations for your successful event
Our event agency What The Fun offers innovative digital activations for your product launch. We provide our know-how and expertise to ensure your event is a success.
Product launches today systematically include an influencer dimension: inviting content creators multiplies the organic reach of the event. Discover our influencer event activations to maximize the visibility of your launch.
90° GIF
With this digital activation, your guests will have the opportunity to create 90° animated GIFs and share them via email or on social media. While taking photos, guests can choose augmented reality accessories and filters. What The Fun offers GIFs that can be customized with your brand logo.
Vogue Booth
The Vogue Booth allows your guests to experience a video photo booth inside a futuristic tunnel equipped with shimmering LED lights. To give them a “music video” effect, the operator uses a steadicam.
GlamCam Glambot
The GlamCam Glambot brings an extra level of prestige to your launch. This slow-motion video robot, inspired by setups at the Oscars and the Césars, captures your speakers and guests with a cinematic look ready in seconds. A high-end format that strengthens your brand image and extends the visibility of your launch long after the event.
AI Photo Booth
What The Fun’s artificial intelligence photo booth goes even further by placing your product at the heart of every shot. Thanks to AI, your guests walk away with a personalized visual creation in your brand’s colors, ready to be shared on social media instantly. A format that generates authentic branded content with high viral potential.
Gift Box
For launches associated with a retail network, a drive-to-store setup transforms your activation into a direct sales lever: participants play online during the event, then visit a point of sale to activate their reward. A format that links brand awareness and conversion within a single setup.
Other activations to consider
We have developed many digital activations:
- Virtual activation: using augmented or virtual reality, we can create a unique and immersive experience for your guests.
- Digital activation: we can create a 2D or 3D animation to present your new product.
- Augmented reality activation: thanks to this technology, your guests can discover your new product in an interactive and fun way.
What The Fun, the agency specialized in innovative digital activations
Our event agency specializes in innovative digital activations. We offer interactive and fun experiences for your product launch. Our activations are suitable for all audiences and can be customized to meet your needs.
They help spark consumer interest and encourage them to buy your product. Consumers can also immerse themselves in your world and better understand who you are and what you offer.
What The Fun offers a tailor-made service based on your needs. We take care of everything, from setup to teardown, to make your event unique.
Feel free to contact us for more information. We would be delighted to support you in your product launch!
