So your event lives online too!
Organizing an event is good, but making it exist on social media is where everything really begins. Today, your employees, clients, or guests are your best advocates. But you still need to give them content they’ll actually want to share. Discover how the What The Fun team supports you in these projects: boosting your corporate events and spreading the word!
Social media strategy: the power of social networks!
A well-thought-out social media activation allows you to multiply your event’s reach without spending a dime on sponsorship. No more poorly framed selfies and hashtags that no one uses: make way for fun, creative, and stylish setups.
Social media activations transform a physical moment into a powerful, engaging, and lasting digital memory. They strengthen brand awareness, improve brand image, and create connections both online and offline.
In short, they transform an experience into content, and that content into influence!
Why has social media activation become essential?
We are hyper-connected, and every event participant can share a photo or video via their (attached) phone. Especially when the experience is personalized and aesthetic, the desire to share is heightened. It’s well known that social networks value native, original, and emotional content.
Offering a social media activity means creating a visual playground for your community. It also strengthens the consistency of your overall communication, boosts your branding, and makes your events “Instagrammable.” More than a trend, it’s a strategy.
Social media activation creates the link between your physical audience and your digital audiences. It also allows you to collect User Generated Content (UGC) in both quantity and quality. A powerful lever for employer brand, internal communication, and PR.
Social media activation: what are the goals?
- boost online visibility through live-produced UGC content
- create an immersive experience that builds loyalty among both internal and external targets
- strengthen consistency between your physical and digital messaging
- unite communities around a fun and enjoyable collective moment
- capitalize on reusable content for your future communication campaigns (social media, internal, press…)
- position your brand as innovative by offering differentiating and trendy formats
- assert your brand strategy with actions aligned with values and objectives
- enhance your employer image and energize your campaigns
Activities: our three star formats for your social media activations
Creator studio: become the hero of your own content
The creator studio activity is a turnkey, immersive mini video set installed at your event. You walk in like a booth and come out with content worthy of a music video. With pro lighting, animated backgrounds, overlays, or stylish effects, participants become creators of their own video.
The format is short, viral, and tailored for TikTok, Instagram, or Reels. It’s fun, but also very professional! Everything is edited in seconds and sent automatically via email or QR code. The result: dozens of live-generated, ultra-personalized, and ultra-shareable pieces of content. In short, you create an army of micro-influencers!
Korean photocall: the new visual standard to make an impression
The Korean photocall blends minimalist aesthetics with quirky poses. No more classic backgrounds with your logo on repeat. Here, make way for a polished set, a thoughtful pose, and a result worthy of a magazine shoot. Guests feel like stars for a moment and receive their photo directly in a retouched version!
As a bonus: animated GIFs, stickers, or even a cinemagraph format to mix things up.
The result: high-quality organic posts that showcase your event with chic and originality.
GlamCam: the movement that gets people talking about you!
The GlamCam is Hollywood-style slow-motion magic. Motorized arm, circular tracking shot, cinematic slow-mo, and a guaranteed wow effect. This format is perfect for product launches, award ceremonies, or corporate parties!
The principle is simple: a platform, a rotating camera, and a video edited instantly with effects, branding, and music. The final effect is stunning, and the share rate explodes!
Event entertainment: the advantage of working with What The Fun!
At What The Fun, we don’t sell photo gadgets. We create brand experiences with real social media impact.
Our formats are tested, validated, and scripted to generate maximum content without weighing down your logistics. We handle everything: installation, branding, support, distribution, technical assistance, and post-event analysis. Our hosts are professionals and our interfaces are easy to use: your teams just have to enjoy.
Our priority? Designing relevant and consistent content. Neither cliché nor bland. Always spot on, always engaging.
A successful event continues to live on social networks, in stories, in feeds, and in conversations. Social media activation allows you to capitalize on every smile, every emotion, and every captured moment. It’s a concrete way to extend the experience and transform every participant into a brand ambassador.
At What The Fun, we put creativity at the service of your digital impact. Thanks to innovative, elegant, and easy-to-activate formats, we help you create a real online echo. Your events become memorable and shareable.
In short: content, meaning, and a multiplied reach. Contact us!
